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 2009 HCEA Annual Meeting June 13 – 16 • Tampa, FL • Tampa Convention Center The HCEA Annual Meeting will be the must-attend industry event of 2009 for all healthcare exhibit and convention marketers, medical association exhibit managers and medical meeting planners. The HCEA Annual Meeting is your source of industry enlightenment, knowledge and connecting with your peers from the world's leading healthcare exhibiting companies and medical associations. And, you can earn credits toward your CME designation while you learn and see the latest industry technology.

**Pricing** Spouse/Guest is $175 (Not from the industry)
 * ~  ||||~ Early Registration Deadline- May 10 ||||~ Registration After May 10 ||
 * Member Type || Member Price ||< Non-Member Price ||< Member Price ||< Non-Member Price ||
 * Regular ||< $695 ||< $915 ||< $795 ||< $1,015 ||
 * <span style="font-size: 110%; font-family: Arial, Helvetica, sans-serif;">Associate ||< <span style="font-size: 110%; font-family: Arial, Helvetica, sans-serif;">$645 ||< <span style="font-size: 110%; font-family: Arial, Helvetica, sans-serif;">$865 ||< <span style="font-size: 110%; font-family: Arial, Helvetica, sans-serif;">$745 ||< <span style="font-size: 110%; font-family: Arial, Helvetica, sans-serif;">$965 ||
 * <span style="font-size: 110%; font-family: Arial, Helvetica, sans-serif;">Supporting ||< <span style="font-size: 110%; font-family: Arial, Helvetica, sans-serif;">$1,095 ||< <span style="font-size: 110%; font-family: Arial, Helvetica, sans-serif;">$1,315 ||< <span style="font-size: 110%; font-family: Arial, Helvetica, sans-serif;">$1,195 ||< <span style="font-size: 110%; font-family: Arial, Helvetica, sans-serif;">$1,415 ||

<span style="font-family: Arial, Helvetica, sans-serif;"> **Who Should Attend?** • Healthcare convention and exhibit marketers, managers and coordinators. • Medical association show organizers and exhibit managers. • Medical meeting planners. • Exhibit and convention industry product and service companies. • Pharma, medical device and biotech marketers, in general. • CVB and Destination Marketers

A quarter of the entire meetings and conventions industry — the largest segment — is comprised of healthcare-related shows. While healthcare conventions and exhibitions represent a significant portion of the industry, they also represent a very unique convention marketing niche. Pharmaceutical, medical device, biotech and many other healthcare-related industries operate within a marketing environment where rules and regulations are uniquely strict. As such, the marketing mix must be highly strategic, and exhibiting plays a key role in this mix.
 * Strengthen Your Knowledge**

Healthcare exhibiting is experiential. It provides the ability to educate and demonstrate in a one-on-one environment, and it can use a combination of every form of media. While all marketing mix options are valuable in their own way, convention and exhibit marketing is the only one that combines them all. This represents both a tremendous challenge and valuable opportunities.
 * Enhance Your Exhibit Marketing Skills**

The most important journeys cannot be mapped out because these journeys require crossing uncharted territory. Today, more than ever, the challenge for individuals and organizations is to keep heading in the right direction under constantly changing conditions and increased uncertainty. Old thinking: Try to map your way across shifting sands. New thinking: Find the thing that will guide you across uncharted territory -- your compass. //Steve Donahue//, a world-class adventurer who crossed the Sahara Desert, will present a keynote address focused on succeeding in today's constantly changing environment. His inspiring message will get attendees thinking about how they can overcome their own seemingly insurmountable challenges.
 * Keynote Address — Steve Donahue**
 * //Follow a Compass, Not a Map//**

• Pharma • Medical Device • Association-Specific • Senior-Level/Advanced • Regulatory & Compliance • Marketing Strategies & Tactics • Global • Case Studies • Measurement • Budgeting • Exhibit Logistics & Planning • Meeting & Event Planning • Personal Development
 * Featured Education Tracks:**

• Level 1: Recommended for those with 1-3 years of experience in healthcare exhibiting. • Level 2: Recommended for those with 4-7 years of experience in healthcare exhibiting. • Level 3: Recommended for those with 8+ years of experience in healthcare exhibiting.
 * Education Designed for Level of Experience**