Chapter+4

-    Budget would be too difficult to estimate with the limited amount of information we have available to us – we will not be calculating ROEM -    Looking at the event brochure, include as many “loss leader” events that your organization is hosting -    What type of “merchandising” are they offering? -    Look at all of the individual events making up the conference and include all organizations included as sponsors or providing donations -    What might the conference organizers need “seed money/cash reserves” for when organizing the conference? -    Describe the sponsorship opportunities available? (Silver, gold, platinum, etc.)  o   How much does each level cost? -   **Levels of Sponsorship ** -   **Diamond Patron **- $20,000+ Diamond Patron includes 3 full registrations for the Annual Meeting -   **Platinum Patron **- $10,000 - $19,999 Platinum Patron includes 2 full registrations for the Annual Meeting -   **Gold Patron **- $5,000 - $9,999 Gold Patron includes 1 full registration for the Annual Meeting -   **Silver Patron **- $2,500 - $4,999 Silver Patron includes a $400 discount off one full registration for the Annual Meeting -   **Bronze Patron **- $1,000 - $2,499 -   **President’s Circle **- $500 - $999 -     o   What does it include in return for the sponsors (ex. Name included in all promotional material, a table at the sponsored luncheon, etc.)? -    Do you notice any pattern with the sponsors of the event (Are they all banks; Are they industry related?)? Describe the relationship the sponsor might have with the organization hosting the event. <span style="font-size: 12pt; line-height: 115%; font-family: 'Courier New'; mso-fareast-font-family: 'Courier New';"> o   For the most part the sponsors are all industry related, they share the relationship of being in the exhibiting, tradeshow, convention industry. -    Name two types of sponsors/donors that your conference does not have and why would you choose them to call on to become a sponsor? <span style="font-size: 12pt; line-height: 115%; font-family: 'Courier New'; mso-fareast-font-family: 'Courier New';"> o   Exhibitus- [] <span style="font-size: 12pt; line-height: 115%; font-family: 'Courier New'; mso-fareast-font-family: 'Courier New';"> o   Xibit Solutions- http://www.xibitsolutions.com/ -    Give one example of a sponsor of your conference and explain what measure they could use to track their return on sponsorship investment to you – and how can they do this? <span style="font-size: 12pt; line-height: 115%; font-family: 'Courier New'; mso-fareast-font-family: 'Courier New';"> o       -     What hospitality opportunities are available at your conference for you to use as a bargaining tool to entice potential sponsors (Private cocktail reception with Keynote Speaker prior to the dinner, etc.)? -    Include one sponsor OR in-kind sponsor for your conference and indicate what type of product samples that you would encourage them to bring to the conference to distribute to the attendee’s. How would you suggest they distribute them? <span style="font-size: 12pt; line-height: 115%; font-family: 'Courier New'; mso-fareast-font-family: 'Courier New';"> o   A notebook- suggest to distribute them when the attendees arrive and check in, they can be given their bag, pen, and notebook
 * Information from Chapter 4 to include in final project **