Workshops

 The 2009 HCEA Annual Meeting will be featuring almost 60 sessions organized by 13 learning tracks and 3 experience levels. Below is a list of the educational workshops and the sessions available. To view the schedule of the educational sessions and workshops, please click on this link: [|Educational Schedule].

• **NEW! **Global Healthcare Exhibiting: Latest Developments in Interactive Technologies • Undisclosed Discounts, Bundled Discounts and Other Questionable Practices for Exhibition Services • **NEW! **Physician Travel and Attendance Habits at Healthcare Meetings • **NEW! **The New Economy: Doing More With Less • **NEW! **Making the Most Out of Measurement • **NEW! **Medical Conventions in Boston: The Massachusetts Hospitality Industry Responds to the Healthcare Marketing Law • **NEW! **Leveraging Employees to Deliver Your Brand Message • The Future of the Healthcare Exhibit Hall • Association-Only Roundtable (Part 1) • Marketing Healthcare Products Abroad: Understanding Your Culturally Different Customers • Individual Innovations in Healthcare Exhibiting • Goodbye Business as Usual: The Effects of the Latest AdvaMed Code Revisions • **NEW! **Implementation Issues in Healthcare Conventions • **NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Using Technology and Multi-Media Strategies to Enhance Interaction and Metrics Measurement • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Using Six Sigma Methodology to Improve Convention Performance Metrics • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Communication Insights for Success
 * <span style="font-size: 14pt; color: #00b7de; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt;">Sunday – 6/14 **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">
 * <span style="font-size: 12pt; color: #84973a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">12:45 – 2:00 PM - ****<span style="font-size: 12pt; color: #01557a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Workshops 1 **<span style="font-size: 12pt; color: #01557a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">(TCC) <span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">
 * <span style="font-size: 12pt; color: #84973a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">2:15 – 3:30 PM - ****<span style="font-size: 12pt; color: #01557a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Workshops 2 **<span style="font-size: 12pt; color: #01557a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';"> (TCC) <span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">

• Association-Only Roundtable (Part 2) • Movin’ On Up: Professional Development for Those 40 and Under • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Consolidating Your Corporate Exhibits • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">How Abbott Vascular Animates their Attendees • The Auditor’s View of Promotional and Educational Activities at Medical Conventions • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">It’s All About Strategy in the Current Environment • The 2009 HCEA State of the Industry Report and Market Trend Watch
 * <span style="font-size: 12pt; color: #84973a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">3:45 – 4:45 PM - ****<span style="font-size: 12pt; color: #01557a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Workshops 3 **<span style="font-size: 12pt; color: #01557a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">(TCC) <span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">

• **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Trends in the Global Healthcare Exhibits Industry • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Exempting Conventions: The DC SafeRx Rule Explained to the Convention Industry • Updated Technology Trends Transforming the Meetings and Exhibits Industries • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">The Power of 10 – Integrated Campaigns that Move Your Customers to Action • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Budgeting: To Cut or Not to Cut, It’s All in the Measurement • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Risk Evaluation and Mitigation Strategies (REMS): The Coming Impact on Pharmaceutical Marketers • Critical Issues Discourse: Association/Industry Exchange
 * <span style="font-size: 14pt; color: #00b7de; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt;">Monday – 6/15 **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">
 * <span style="font-size: 12pt; color: #84973a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">9:00 – 10:15 AM - ****<span style="font-size: 12pt; color: #01557a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Workshops 4 **<span style="font-size: 12pt; color: #01557a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';"> (TCC) <span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">

• 2009 Global Healthcare Exhibiting Roundtables • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Understanding Material Handling and What Influences the Rates • Updated Technology Trends Transforming the Meetings and Exhibits Industries (Repeat of morning session) • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Achieving Economies with Smart Convention Marketing • Creating Value in the Exhibit: Measuring Value Post-Convention • **<span style="font-size: 12pt; color: #d3232a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Message in a Bottle: Healthcare Promotion to Physicians – A Message Lost in Skepticism?
 * <span style="font-size: 12pt; color: #84973a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">1:45 – 3:00 PM - ****<span style="font-size: 12pt; color: #01557a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Workshops 5 **<span style="font-size: 12pt; color: #01557a; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';"> (TCC) <span style="font-size: 12pt; color: black; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">

• Global Congress Staffing: Four Models That Work • **<span style="font-size: 12pt; color: #d3232a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Exhibitor and Attendee Measurement: Tools and Metrics for Analyzing ROI • **<span style="font-size: 12pt; color: #d3232a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Rent vs. Own: Exploring the Custom Exhibit Landscape • Challenges in Convention Housing • **<span style="font-size: 12pt; color: #d3232a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">PhRMA -Compliant Promotion: Attracting Healthcare Attendees in a Changing Environment • **<span style="font-size: 12pt; color: #d3232a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">W.L. Gore’s Exhibit and Sponsorship Success: If You Don’t Measure It, You Can’t Manage It • Inside HCEA’s Guidelines for U.S. Healthcare Conventions • **<span style="font-size: 12pt; color: #d3232a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Trends in Global Healthcare Congresses
 * <span style="font-size: 14pt; color: #00b7de; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-size: 11.0pt;">Tuesday - 6/16 **<span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">
 * <span style="font-size: 12pt; color: #84973a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">9:00 – 10:15 AM - ****<span style="font-size: 12pt; color: #01557a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Workshops 6 **<span style="font-size: 12pt; color: #01557a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';"> (TCC) <span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">

• **<span style="font-size: 12pt; color: #d3232a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Making Your Global Healthcare Exhibit Work for You • PhRMA Code, Take 2: The Impact on Healthcare Conventions • Emerging Issues in CME • **<span style="font-size: 12pt; color: #d3232a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Standardizing Sustainability: The New Green Meetings Standards • Success and Results by Association 2009 • Don’t Blow Your Budget on Hidden Charges • 10 Things You Should Know About Healthcare Interactives
 * <span style="font-size: 12pt; color: #84973a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">1:30 – 2:45 PM - ****<span style="font-size: 12pt; color: #01557a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Workshops 7 **<span style="font-size: 12pt; color: #01557a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';"> (TCC) <span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">

• What’s Your Takeaway from HCEA? • Budgeting and Beyond – V.2009 • Maximizing the Value of Your HCEA Membership • Industry Best Practices Roundtable • **<span style="font-size: 12pt; color: #d3232a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">NEW! **<span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">You Create Value: How to Report it to Management
 * <span style="font-size: 12pt; color: #84973a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">3:00 – 4:15 PM - ****<span style="font-size: 12pt; color: #01557a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">Workshops 8 **<span style="font-size: 12pt; color: #01557a; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';"> (TCC) <span style="font-size: 12pt; color: black; line-height: 115%; font-family: 'Arial','sans-serif'; mso-fareast-font-family: 'Times New Roman';">